What exactly is user testing? User testing is exactly what you would think it is from looking at the name. It’s a process in which an app, website or really any kind of product or service gets individuals to navigate the interface in order to assess how...
Today, with the rise of connectivity, customers’ reviews and experiences with different brands are spreading faster than ever. And to keep up with their expectations, brands and market leaders are increasingly investing in customer-oriented strategies such as Voice of...
What is innovation consulting? Innovation consulting is a process that consists in providing guidance and expert advice to businesses and organizations to ensure they grow to reach their maximum potential. This form of consulting assesses business models and...
Front-end involves the early and creative phases of the innovation process from corporate strategy to product development.
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