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Innovation articles
The Minimum Viable Product (MVP): Minimizing Risk and Maximizing Acceptance
The MVP, or Minimum Viable Product, is a prototype of the value proposition, no more, no less. The...
Front End Innovation: Key Takeaways for Agile Innovation Success
Innovation is all about identifying opportunities and trying to turn them into reality. But before...
When listening to the voice of customers is done right, it leads to innovation with purpose
In today’s world, which can be called an “experience economy”, there is much evidence to suggest that...
How innovation—in the context of a co-creation program—is enabling the transition to a circular economy in construction
Circular economy ideas are taking off around the world, with solutions tackling waste and promoting...
Corporate Branding: The Nuts and Bolts of Earning Your Clients’ Trust
Why should B2B companies adopt a branding strategy based on specific goals? This question is no doubt...
10 ways technology will affect the future of customer service
Whether big or small, every business needs satisfied customers to prosper. Customer service is integral...