All you need to know about sentiment analysis

The success or failure of a brand depends not only on sales but also on the opinions of customers. It’s very important to understand what clients and potential customers think about your brand, whether they have already purchased a product/service or not. Does the...

What is user testing and usability testing ?

What exactly is user testing?    User testing is exactly what you would think it is from looking at the name. It’s a process in which an app, website or really any kind of product or service gets individuals to navigate the interface in order to assess how...

What is voice of customer (VoC)?

Today, with the rise of connectivity, customers’ reviews and experiences with different brands are spreading faster than ever. And to keep up with their expectations, brands and market leaders are increasingly investing in customer-oriented strategies such as Voice of...

What exactly is innovation consulting?

What is innovation consulting?  Innovation consulting is a process that consists in providing guidance and expert advice to businesses and organizations to ensure they grow to reach their maximum potential.    This form of consulting assesses business models and...

What is Front-End Innovation?

The innovation process generally takes place in three parts: front-end innovation, new product development process and commercialization. Front-end innovation is a crucial part of every successful innovation process; choices made at the front-end will eventually...