Propel and structure front-end innovation with our proven workshops.
A dynamic training and workshop approach geared towards knowledge transfer to design, implement, and optimize the front-end innovation system allowing you to strengthen your position in the market.
Specifically, you will learn to:
Structure your innovation projects based on the inBe’s® front-end innovation Develop and strengthen market research and validation practices Identify and seize opportunities for innovation through the voice of the customer Develop differentiating value propositions in the form of minimum viable products Identify winning attributes and turn them into innovative product concepts
Dynamic workshops taught by innovation experts
Introduction:
Start by anchoring your performance in innovation with this introduction to inBe’s® front-end innovation methodology
Customer-centric front-end innovation training (2-3 hours) and post-training coaching/audit sessions (2-3 hours).
The mind set of today’s innovators Customer-centric front-end innovation approach Front-end innovation rules Registration of the training $2,500
Preparation and launch of a project:
Plan the steps to a foolproof test plan: Define, Plan, Conceptualize
Training and coaching to start an FEI project (2-3 hours).
Mapping the external environment Defining the project Selecting market validation techniques
(Surveys, Interviews, Co-creation, In-home tests, other) Project plan $2,500 (must have completed the M1 training)
Opportunity analysis:
Conduct a needs analysis of your target customers to understand the current state and validate/identify innovation opportunities
Value chain and customer journey mapping Stakeholder and competitor analysis Development of effective opportunity exploration questionnaires Definition of customer personas and “jobs to be done” Identification of opportunities and strategic positioning convergence
* According to the needs
Value proposition:
Refine the design of a value proposition and learn how to successfully design and test a minimum viable product to target winning attributes.
Value propositions and minimum viable products Definition of value propositions Development of effective and appropriate questionnaires for the validation of value propositions Identification of winning attributes and messages* According to the needs
Conceptualization:
How to successfully conduct concept testing to target key messages for promotion.
Concept validation Conceptualization Development of effective and appropriate questionnaires for product concept validation and marketing Identification of improvements to the concepts Development of the winning marketing strategy
* According to the needs
You are starting from scratch in innovation and you want to know everything to perform effectively?
To take advantage of all our workshops, sign up for our pilot project!